diGeniusAI · Films & motion

The Brain that
Powers Profits.

Two films, the sound of the brand and the craft behind them.

Watch the films

Films, sound and site by Alejandro Beracasa

01

The films

Best with sound on.

The Brain that Powers ProfitsBF-8TBrand film · 1:26

Same film, two soundtracks. Switch at any moment and it carries on from the same scene.

See. Decide. Prove.SF-5Short · 0:26

What's in them

  • Twenty-two sources of truth, one common language through diGeniusHARMONY
  • One executive brain and ten specialized brains
  • One purchase, followed all the way home: read, match, compare, decide, prove
  • Trust Labels on every figure

All figures in the films are demo data.

02

Motion, cut to sound

Five moments from the films. Tap one to hear it. The next one follows on its own.

Sound designMO-01

The one-two

Each word lands on the beat with its own chord, rising. A moment later its frame snaps shut with a small blip.

03

The signature

Every diGeniusAI film ends the same way. The blue core charges, flashes, releases and glints, with the same sound every time. It's the sound of the brand.

Closing signatureSG-111.5 s
  1. ChargeThe core warms from blue to violet to white. An orange halo grows.
  2. PeakWhite core, orange halo, one thin streak of light. The hit.
  3. ReleaseWhite back through violet to deep blue.
  4. GlintOne flick of light across the sphere, the glass "ting".
  5. LockupThe mark slides into the wordmark, and the address types itself.
04

The mark

One mark: flat, rendered, filmed and in motion.

Core PulseMK-01
diGeniusAI mark, Flat
FlatMK-02
diGeniusAI mark, 3D
3DMK-03
diGeniusAI mark, From the film
From the filmMK-04
diGeniusAI mark, Flat on black
Flat on blackMK-05
diGeniusAI mark, 3D on black
3D on blackMK-06
diGeniusAI lockup
LockupMK-07
05

The craft

Every frame and every sound placed on purpose, and every film ending on the same signature.

  1. 01Story firstOne idea per chapter, told in diGeniusAI's own words.
  2. 02Motion designEvery movement has a reason: links grow from their source, words land on the beat.
  3. 03Sound to pictureEvery title, cut, number and click has its own sound, placed to the frame.
  4. 04Music as structureChapters follow the music: the drop lands where the story starts moving.
  5. 05One signatureEvery film closes on the same blink and the same sound.
±20 mspicture to sound, on every key moment
60 fpsfull HD, designed frame by frame
700+sound cues in the brand film
1signature, the same in every film

A note from Alejandro

I'm a developer, not a video designer. So I made these films the way I build software.

Every scene started as a small web page: the invoice, the brains, the numbers. Then each one was drawn frame by frame, sixty times a second, into film. Every sound is placed by code on the exact frame it belongs to, which is why each word, cut and number lands where it does.

The blink at the end is the one thing that never changes. It was a lot of fun to build. I hope it's as much fun to watch.

Alejandro Beracasa